Search for: CONSUMER PREFERENCES, CANNIBALIZATION, AND COMPETITION: EVIDENCE FROM THE PERSONAL COMPUTER INDUSTRY
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Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry
Year: 2018 / Volume: 42 / Issue: 2
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Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection
Year: 2011 / Volume: 35 / Issue: 2
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Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce
Year: 2020 / Volume: 44 / Issue: 2
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Reputation Spillover from Agencies on Online Platforms: Evidence from the Entertainment Industry
Year: 2023 / Volume: 47 / Issue: 2
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Effects of Personalized Recommendations Versus Aggregate Ratings on Post-Consumption Preference Responses
Year: 2022 / Volume: 46 / Issue: 1
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Information Technology Investments and Firm Risk Across Industries: Evidence from the Bond Market
Year: 2017 / Volume: 41 / Issue: 4
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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences
Year: 2011 / Volume: 35 / Issue: 4
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The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory
Year: 2014 / Volume: 38 / Issue: 2
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Usage Patterns and Sources of Assistance for Personal Computer Users
Year: 1986 / Volume: 10 / Issue: 4
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Interfirm IT Capability Profiles and Communications for Cocreating Relational Value: Evidence from the Logistics Industry
Year: 2012 / Volume: 36 / Issue: 1
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