Search for: CONSUMER PREFERENCES, CANNIBALIZATION, AND COMPETITION: EVIDENCE FROM THE PERSONAL COMPUTER INDUSTRY

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Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry

Author: Bin Li, Xinxin Li, and Hongju Liu

Year: 2018 / Volume: 42 / Issue: 2

$15.00
Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection

Author: Dong-Joo Lee, Jae-Hyeon Ahn, and Youngsok Bang

Year: 2011 / Volume: 35 / Issue: 2

$15.00
Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce

Author: Xueming Luo, Yuchi Zhang, Fue Zeng, and Zhe Qu

Year: 2020 / Volume: 44 / Issue: 2

$15.00
Information Technology Investments and Firm Risk Across Industries: Evidence from the Bond Market

Author: Keongtae Kim, Sunil Mithas, and Michael Kimbrough

Year: 2017 / Volume: 41 / Issue: 4

$15.00
Effects of Personalized Recommendations Versus Aggregate Ratings on Post-Consumption Preference Responses

Author: Gediminas Adomavicius, Jesse C. Bockstedt, Shawn P. Curley, and Jingjing Zhang

Year: 2022 / Volume: 46 / Issue: 1

$15.00
Freedom of Choice, Ease of Use, and the Formation of Interface Preferences

Author: Kyle B. Murray and Gerald Haubl

Year: 2011 / Volume: 35 / Issue: 4

$15.00
The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory

Author: Shuk Ying Ho and David Bodoff

Year: 2014 / Volume: 38 / Issue: 2

$15.00
Interfirm IT Capability Profiles and Communications for Cocreating Relational Value: Evidence from the Logistics Industry

Author: Arun Rai, Paul A. Pavlou, Ghiyoung Im, and Steve Du

Year: 2012 / Volume: 36 / Issue: 1

$15.00
Usage Patterns and Sources of Assistance for Personal Computer Users

Author: Denis M. S. Lee

Year: 1986 / Volume: 10 / Issue: 4

$15.00
The Influence of Status on Evaluations: Evidence from Online Coding Contests

Author: Swanand J. Deodhar, Yash Babar, and Gordon Burtch

Year: 0 / Volume: Forthcoming / Issue: Forthcoming

$0.00

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