Search results for: 'big data'

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation

Author: Alok R. Saboo, V. Kumar, and Insu Park

Year: 2016 / Volume: 40 / Issue: 4

$15.00

Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing

Author: Syam Menon and Sumit Sarkar

Year: 2016 / Volume: 40 / Issue: 4

$15.00

A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data

Author: Inbal Yahav, Galit Shmueli, and Deepa Mani

Year: 2016 / Volume: 40 / Issue: 4

$15.00

Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics

Author: Wolfgang Ketter, Markus Peters, John Collins, and Alok Gupta

Year: 2016 / Volume: 40 / Issue: 4

$15.00

Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics

Author: David Martens, Foster Provost, Jessica Clark, and Enric Junqué de Fortuny

Year: 2016 / Volume: 40 / Issue: 4

$15.00

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data

Author: Erik Brynjolfsson, Tomer Geva, and Shachar Reichman

Year: 2016 / Volume: 40 / Issue: 4

$15.00

Data Flow and Data Structure Modeling for Database Requirements Determination: A Comparative Study

Author: Robert W. Mantha

Year: 1987 / Volume: 11 / Issue: 4

$15.00

Trends in Data Administration: 1981-1985

Author: Mark Gillenson

Year: 1985 / Volume: 9 / Issue: 4

$15.00

Strategic Data Planning: Lessons From the Field

Author: Dale L. Goodhue, Laurie J. Kirsch, Judith A. Quillard, and Michael D. Wybo

Year: 1992 / Volume: 16 / Issue: 1

$15.00

Managing the Data Resources: A Contingency Perspective

Author: Dale L. Goodhue, Judith A. Quillard, and John F. Rockart

Year: 1988 / Volume: 12 / Issue: 3

$15.00

Search for: big data