Search for: marketing
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Marketing and MIS During Times of Resource Scarcity
Year: 1982 / Volume: 6 / Issue: 3
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Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Year: 2016 / Volume: 40 / Issue: 4
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The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience
Year: 1990 / Volume: 14 / Issue: 4
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Brand Positioning Strategy Using Search Engine Marketing
Year: 2010 / Volume: 34 / Issue: 2
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Effect of Market Information on Bidder Attrition in Online Auction Markets
Year: 2022 / Volume: 46 / Issue: 2
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Quality Competition and Market Segmentation in the Security Software Market
Year: 2014 / Volume: 38 / Issue: 2
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Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets
Year: 2006 / Volume: 30 / Issue: 3
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Understanding Network Effects in Software Markets: Evidence from Web Server Pricing
Year: 2002 / Volume: 26 / Issue: 4
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Market Value of Voluntary Disclosures Concerning Information Security
Year: 2010 / Volume: 34 / Issue: 3
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On Product Uncertainty in Online Markets: Theory and Evidence
Year: 2012 / Volume: 36 / Issue: 2
$15.00