Search results for: 'marketing'

Marketing and MIS During Times of Resource Scarcity

Author: Raymond McLeod, Jr., and William L. Fuerst

Year: 1982 / Volume: 6 / Issue: 3

$15.00

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation

Author: Alok R. Saboo, V. Kumar, and Insu Park

Year: 2016 / Volume: 40 / Issue: 4

$15.00

The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience

Author: Kenneth R. Wrightman

Year: 1990 / Volume: 14 / Issue: 4

$15.00

Brand Positioning Strategy Using Search Engine Marketing

Author: Wenyu Dou, Kai H. Lim, Chenting Su, Nan Zhou, and Nan Cui

Year: 2010 / Volume: 34 / Issue: 2

$15.00

Effect of Market Information on Bidder Attrition in Online Auction Markets

Author: Hossein Ghasemkhani, Paulo Goes, and Arvind K Tripathi

Year: 2022 / Volume: 46 / Issue: 2

$15.00

Quality Competition and Market Segmentation in the Security Software Market

Author: Debabrata Dey, Atanu Lahiri, and Guoying Zhang

Year: 2014 / Volume: 38 / Issue: 2

$15.00

Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets

Author: Wonseok Oh and Henry C. Lucas, Jr.

Year: 2006 / Volume: 30 / Issue: 3

$15.00

Understanding Network Effects in Software Markets: Evidence from Web Server Pricing

Author: John M. Gallaugher and Yu-Ming Wang

Year: 2002 / Volume: 26 / Issue: 4

$15.00

Market Value of Voluntary Disclosures Concerning Information Security

Author: Lawrence A. Gordon, Martin P. Loeb, and Tashfeen Sohail

Year: 2010 / Volume: 34 / Issue: 3

$15.00

On Product Uncertainty in Online Markets: Theory and Evidence

Author: Angelika Dimoka, Yili Hong, and Paul A. Pavlou

Year: 2012 / Volume: 36 / Issue: 2

$15.00

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