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Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation

Author: Alok R. Saboo, V. Kumar, and Insu Park

Year: 2016 / Volume: 40 / Issue: 4

$15.00
Impact of Wikipedia on Market Information Environment: Evidence on Management Disclosure and Investor Reaction

Author: Sean Xin Xu and Xiaoquan (Michael) Zhang

Year: 2013 / Volume: 37 / Issue: 4

$15.00
Managing the Data Resources: A Contingency Perspective

Author: Dale L. Goodhue, Judith A. Quillard, and John F. Rockart

Year: 1988 / Volume: 12 / Issue: 3

$15.00
The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience

Author: Kenneth R. Wrightman

Year: 1990 / Volume: 14 / Issue: 4

$15.00
Marketing and MIS During Times of Resource Scarcity

Author: Raymond McLeod, Jr., and William L. Fuerst

Year: 1982 / Volume: 6 / Issue: 3

$15.00
Reconciliation Process for Data Management in Distributed Environments

Author: Donald P. Ballou and Giri Kumar Tayi

Year: 1985 / Volume: 9 / Issue: 2

$15.00
Success of Data Resource Management in Distributed Environments: An Empirical Investigation

Author: Hemant Jain, K. Ramamurthy, Hwa-Suk Ryu, and Masoud Yasai-Ardekani

Year: 1998 / Volume: 22 / Issue: 1

$15.00
Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets

Author: Wonseok Oh and Henry C. Lucas, Jr.

Year: 2006 / Volume: 30 / Issue: 3

$15.00
Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics

Author: David Martens, Foster Provost, Jessica Clark, and Enric Junqué de Fortuny

Year: 2016 / Volume: 40 / Issue: 4

$15.00
*SIM Paper Competition:* Competing Through EDI at Brun Passot: Achievements in France and Ambitions for the Single European Market

Author: Tawfik Jelassi and Olivier Figon

Year: 1994 / Volume: 18 / Issue: 4

$15.00