Search for: marketing and social media and moderating effect of customer loyalty
-
The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets
Year: 2011 / Volume: 35 / Issue: 4
$15.00 -
Social Media and Selection: Political Issue Similarity, Liking, and the Moderating Effect of Social Media Platform
Year: 2020 / Volume: 44 / Issue: 3
$15.00 -
When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry
Year: 2018 / Volume: 42 / Issue: 2
$15.00 -
Herding and Social Media Word-of-Mouth: Evidence from Groupon
Year: 2018 / Volume: 42 / Issue: 4
$15.00 -
Tweet to the Top? Social Media Personal Branding and Career Outcomes
Year: 2022 / Volume: 45 / Issue: 2
$15.00 -
The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter
Year: / Volume: / Issue:
Out of stock -
Do Early Words from New Ventures Predict Fundraising? A Comparative View of Social Media Narratives
Year: 2023 / Volume: 47 / Issue: 2
$15.00 -
Are Social Media Emancipatory or Hegemonic? Societal Effects of Mass Media Digitization in the Case of the SOPA Discourse
Year: 2016 / Volume: 40 / Issue: 2
$15.00 -
Tempting Fate: Social Media Posts, Unfollowing, and Long-Term Sales
Year: 2020 / Volume: 44 / Issue: 4
$15.00 -
Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms
Year: 2014 / Volume: 38 / Issue: 2
$15.00