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The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience
Year: 1990 / Volume: 14 / Issue: 4
$15.00 -
Marketing and MIS During Times of Resource Scarcity
Year: 1982 / Volume: 6 / Issue: 3
$15.00 -
Computerized Loan Origination Systems: An Industry Case Study of the Electronic Markets Hypothesis
Year: 1994 / Volume: 18 / Issue: 3
$15.00 -
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Year: 2016 / Volume: 40 / Issue: 4
$15.00 -
Effect of Market Information on Bidder Attrition in Online Auction Markets
Year: 2022 / Volume: 46 / Issue: 2
$15.00 -
Quality Competition and Market Segmentation in the Security Software Market
Year: 2014 / Volume: 38 / Issue: 2
$15.00 -
Uses and Consequences of Electronic Markets: An Empirical Investigation in the Aircraft Parts Industry
Year: 1998 / Volume: 22 / Issue: 4
$15.00 -
Brand Positioning Strategy Using Search Engine Marketing
Year: 2010 / Volume: 34 / Issue: 2
$15.00 -
Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets
Year: 2006 / Volume: 30 / Issue: 3
$15.00 -
Understanding Network Effects in Software Markets: Evidence from Web Server Pricing
Year: 2002 / Volume: 26 / Issue: 4
$15.00