Interpretivist: Interpretivist researchers believe, "the social world is essentially relativistic and can only be understood from the point of view of the individuals who are directly involved in the activities which are being studied." (Burrell and Morgan, 1979, p. 5). For example, an interpretivist researcher would believe that only by understanding the thinking process and behavior within a spreadsheet user could one determine the effect of experience. For example, past experience may not have been remembered well or even seen to be germane to the task at hand.