The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience
In stock
SKU
14.4.2
Abstract
The paper examines the major influences and events that led to the creation and implementation of Club Z, a very successful frequent buyer program, by Zellers Inc., a Canadian mass merchandiser and a division of the Hudson’s Bay Company. While the paper describes this major retailer’s innovation in the adaptation of computer technology to store-level marketing, it also analyzes some of the significant aspects of the Club Z implementation from an IS management perspective: how a champion emerged to advocate and protect the project at the highest executive level; how an outside systems consulting firm was brought in to manage the Zellers IS function during the project life; and how the cultural problem of anticipated store resistance to the required new technology was overcome.
Additional Details
Author | Kenneth R. Wrightman |
Year | 1990 |
Volume | 14 |
Issue | 4 |
Keywords | Computer applications, administrative data processing—marketing, management of computing and information systems, project and people management—systems development, training |
Page Numbers | 359-366 |