The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience

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14.4.2

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Abstract
The paper examines the major influences and events that led to the creation and implementation of Club Z, a very successful frequent buyer program, by Zellers Inc., a Canadian mass merchandiser and a division of the Hudson’s Bay Company. While the paper describes this major retailer’s innovation in the adaptation of computer technology to store-level marketing, it also analyzes some of the significant aspects of the Club Z implementation from an IS management perspective: how a champion emerged to advocate and protect the project at the highest executive level; how an outside systems consulting firm was brought in to manage the Zellers IS function during the project life; and how the cultural problem of anticipated store resistance to the required new technology was overcome.
Additional Details
Author Kenneth R. Wrightman
Year 1990
Volume 14
Issue 4
Keywords Computer applications, administrative data processing—marketing, management of computing and information systems, project and people management—systems development, training
Page Numbers 359-366
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