Total Customer Relationship
In stock
SKU
02.3.2
Abstract
The rapid growth of international banking in recent years has been accompanied by the growing problem of how to control the flow of vital management information, both customer and financial. The First of Boston’s answer to this problem has been to develop, as a vital part of its international distributed processing network, a worldwide corporate MIS called the Total Customer Relationship system (TCR). TCR provides management with easily accessible, comprehensive information on dealings with multi-national corporate customers around the world. This article describes the background and development of TCR, as well as the consolidated reports produced by the system.
Additional Details
Author | W. R. Synnott |
Year | 1978 |
Volume | 2 |
Issue | 3 |
Keywords | Total customer relationships, corporate MIS, worldwide CIF, international banking, consolidated management reporting |
Page Numbers | 15-24 |